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	<title>Comments on: Beam Me Up, Jack Me In</title>
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	<lastBuildDate>Wed, 21 Jul 2010 02:16:40 +0000</lastBuildDate>
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		<title>By: Sketch Sepahi</title>
		<link>http://sketchsepahi.com/blog/archives/10/comment-page-1#comment-5</link>
		<dc:creator>Sketch Sepahi</dc:creator>
		<pubDate>Mon, 19 Jan 2009 18:09:45 +0000</pubDate>
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		<description>Thank you for your comment and extremely kind review, A-minus. Yes, you are right. Technology in the context of marketing is also very much relevant. I hadn&#039;t thought of that. Obviously companies will encourage a particular way of thinking about their product, which might stifle our critical thinking.</description>
		<content:encoded><![CDATA[<p>Thank you for your comment and extremely kind review, A-minus. Yes, you are right. Technology in the context of marketing is also very much relevant. I hadn&#8217;t thought of that. Obviously companies will encourage a particular way of thinking about their product, which might stifle our critical thinking.</p>
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		<title>By: A-minus</title>
		<link>http://sketchsepahi.com/blog/archives/10/comment-page-1#comment-4</link>
		<dc:creator>A-minus</dc:creator>
		<pubDate>Mon, 19 Jan 2009 06:50:41 +0000</pubDate>
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		<description>oops... above, meant to write (whether or not the person knows he/she has this problem yet).</description>
		<content:encoded><![CDATA[<p>oops&#8230; above, meant to write (whether or not the person knows he/she has this problem yet).</p>
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		<title>By: A-minus</title>
		<link>http://sketchsepahi.com/blog/archives/10/comment-page-1#comment-3</link>
		<dc:creator>A-minus</dc:creator>
		<pubDate>Mon, 19 Jan 2009 06:45:29 +0000</pubDate>
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		<description>I believe a device is just that, a thing, but nothing remains &quot;value neutral&quot; in the hands of a human.  It&#039;s created for a purpose, used for a purpose, perhaps abused for another, and most importantly in my mind, &lt;em&gt;marketed&lt;/em&gt; to others as some sort of solution to a problem (whether or not the person.  Which creates this web of associations with every single item (&gt;get - scythe) 

I guess my point is, I actually worry more about the degree of effort companies now put into controlling the image of their technologies, and the effect this has on people&#039;s choices and use of tech, than I do about the technology itself.</description>
		<content:encoded><![CDATA[<p>I believe a device is just that, a thing, but nothing remains &#8220;value neutral&#8221; in the hands of a human.  It&#8217;s created for a purpose, used for a purpose, perhaps abused for another, and most importantly in my mind, <em>marketed</em> to others as some sort of solution to a problem (whether or not the person.  Which creates this web of associations with every single item (&gt;get &#8211; scythe) </p>
<p>I guess my point is, I actually worry more about the degree of effort companies now put into controlling the image of their technologies, and the effect this has on people&#8217;s choices and use of tech, than I do about the technology itself.</p>
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